Icons of Denmark Showroom 2019

We’re happy to announce the recent redesign of our 2000 sqft showroom and workspace. 

Based in Clerkenwell, London, the showroom is in the heart of the UK’s Design District. Used as both a showroom and coworking environment with over 1500 visitors last year, this live testing environment provides the perfect space to understand the interplay of ideas, design and work patterns that inform our product design.


Icons of Denmark 2019 Showroom - EC1 Sofa, Firkant Pouf, Spire Table in the foreground and Form Sofa with Bark Lounge Chair in the background

The new space is made to mirror the collection – following the study of the elements that create the modern workplace – the vibrant mix of people, technology, furniture and the collective goals that drive successful spaces and companies.

Jesper Jensen, the company owner, suggests, “The redesigned space is the combination of two aspects. Primarily, we wanted a workspace that provides a sophisticated and functional environment for both the Icons team and our coworking guests. Looking at behaviours and the activities, each space supports the needs of modern work – from meetings, focused zones to casual dining.”

He adds, “Secondly, the space needed to stay true to our Danish Design philosophy, emphasising how lighting, furniture and accessories can serve any work context – blending the distinctions between hospitality and office environments.”

Facit Workstation in Forbo Olive Linoleum with Arena 5 Star Base in Kvadrat Rime upholstery
Bark Lounge Chair, Spire Coffee Table in slate with Form Sofa in Sorensen Spectrum Agave leather
Bank Sofa in Kvadrat Steelcut Trio upholstery, Bank Table in Fenix Grigio Efeso and Nam Nam Wood Chair in Kvadrat Melange Nap upholstery
Facit High Table in Pewter Linoleum with Nam Nam Wood Stool in Kvadrat Steelcut upholstery
Forum Barrel Meeting Table in Fenix Nero Ingo with Arena 4 Star Base in Kvadrat Fiord upholstery
Kant Meeting Table in white with Forbo Vapour Linoleum and Sky Wood chair
Private High Back in Kvadrat Re-Wool upholstery with Twist coffee tables and Smile Lounge in Kvadrat Forest Nap upholstery

Products used in this project