Icons of Denmark Showroom 2019
We’re happy to announce the recent redesign of our 2000 sqft showroom and workspace.
Based in Clerkenwell, London, the showroom is in the heart of the UK’s Design District. Used as both a showroom and coworking environment with over 1500 visitors last year, this live testing environment provides the perfect space to understand the interplay of ideas, design and work patterns that inform our product design.

The new space is made to mirror the collection – following the study of the elements that create the modern workplace – the vibrant mix of people, technology, furniture and the collective goals that drive successful spaces and companies.
Jesper Jensen, the company owner, suggests, “The redesigned space is the combination of two aspects. Primarily, we wanted a workspace that provides a sophisticated and functional environment for both the Icons team and our coworking guests. Looking at behaviours and the activities, each space supports the needs of modern work – from meetings, focused zones to casual dining.”
He adds, “Secondly, the space needed to stay true to our Danish Design philosophy, emphasising how lighting, furniture and accessories can serve any work context – blending the distinctions between hospitality and office environments.”







Products used in this project
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Scala Barrel
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Scala Workstation
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Scala Dining
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Scala Round
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Ekko Modular Sofa System
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4T – Rooms
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Sky Wood Trolley
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Crossover Conference Modern Executive 4 Star
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Ekko Armchair
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Sky Barstool High Back
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Gab Lounge
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Deco Cushions
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Sky 4 Star Base with Arms
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Sky 5 Star Castor Base with Arms
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Sky 4 Star Castor Base with Arms
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Sky 4 Leg with Arms
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Pop Flip Top
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Ekko Sofa
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Katla
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Duo
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Crossover Lounge
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4T – Mobile Units
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4T – Booths
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4T – Room Division
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Private 1 Seater XL
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Crossover Modern Executive
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Sky 5 Star Base with Castors
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Sky 4 Star Base with Castors
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Sky 4 Leg
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Crossover Young Iconic
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Sky Wood Base
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Sky 4 Star Base
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Sky Sled Base
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Bank Wood
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Smile Lounge Wood High Back
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Smile Lounge 4 Star Low Back
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Smile Lounge 4 Star High Back
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Facit Unlimited
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Facit High Table
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Arena 4 Star with Castors
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Spire
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Sky Wood
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Bark Lounge Chair
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Bank Table
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Bank Sofa
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Smile Lounge Wood Low Back
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Arena 5 Star
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Arena 4 Star
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Arena Wood
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Facit Meeting Table
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Private Box Set
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Form 1 Seater
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Private 1 Seater
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Kant Bench
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Form Sofa
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Arena 4 Leg
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Nam Nam 4 Leg High Back Barstool
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Level
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Woodstock Conference Table
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Woodstock Round Table
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Woodstock Flip Top Table
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Woodstock High Table
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Forum Unlimited Table
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Kant High Table
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Kant Unlimited
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Firkant Pouf
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Private Sofa
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EC1 Sofa
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Twist Table
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Knock On Wood
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Change
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Kant Meeting Table
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Forum Round Table
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Forum Meeting Table
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Nam Nam Wood Barstool Low Back
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Nam Nam Wood Barstool High Back
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Nam Nam Wood Chair
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Nam Nam 4 Leg Chair
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Nam Nam 4 Leg Low Back Barstool
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Nam Nam Classic Stool
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Nam Nam Classic Chair